Mood ready to go back
hometown.
Chapter 5: The Five
Generic Competitive Strategies: Which One To Employ?
Todays lecture started with
miss ummi ask us to share our experiences and which airlines did we choose
whether Mas, Air Asia, Malindo or else. Also the issues that arise when you fly
with airlines such as their service, the stewardess and others.
Miss ummi share her experiences when she took flight to Melbourne,
Australia. Place where she study and when she went to wedding ceremony at
kuching. Some bad situations happens which is flight delay for about three
hours. Miss ummi and her family got stuck at Airport Kuching waiting for next
flight.
Chapter five is about The Five Generic Competitive
Strategies: Which One To Employ? 
Company that
use low-cost provider such as Air Asia. How does Air Asia could manage to offer
cheaper airfares? Because Air Asia not provides insurance, luggage, potter, passenger
cannot choose seat, and has cut many operational cost. Air Asia also is the
first company who use online check in and booking, thus this can decrease cost
to pay for workers. In addition to that, air asia is really implement customer
customize by ‘’ when you want, you need to pay, if you do not want, so doesn’t’’. this is several term practice by Air Asia.
This is totally different with
MAS. There are to many operational cost such as buy high quality frame to put
in office with high price. This is because they want luxury and what called as
self-contentment. Furthermore, MAS choose catering ‘Berahim’ sibling of the
previous prime minister Abdullah Badawi and pay with higher cost. Last but not
least, there is also statement that say top management of MAS corrupt the MAS
money.
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