Week 2

Second lecture (17^th September 2013)

It time to get serious

This is the second week for this semester and today the lecture is cover for two topics which is the nature of strategic management and the business vision and mission.

            First, the nature of strategic management is about the introduction of strategic management. Strategic management can be describing as the art and science of formulating, implementing and evaluating cross-functional. The example of cross-functional is human resource department, financial department, EPS and others. The different between strategic management and planning is planning only about strategy formulation not include implementing and evaluating cross-functional.

In addition to that, chapter two is about the business vision and mission. A vision statement should answer the fundamental question, ‘’what do we want to become?’’. Vision is also can be said as our own objective that we want to achieve. Meanwhile, mission is synonymous with the question ‘’what is our business?’’ and it is as the tools that assist get the vision. There are many names for mission such as a statement of philosophy and others.

After deep thinking I can say that my vision come to USIM is to practice and accustom myself with 2 different flows which are Islamic and conventional. Meanwhile my mission to achieve the vision is I ought to learning as much as possible knowledge and guidance to prepare myself to face the reality global.